Lasting weight care, fully covered by the City of Rochester
Lose weight and build habits that last, with your own 1:1 health coach. Personalized, judgment-free, and built around your life.
Available to all City of Rochester employees and adult dependents (18+). $0/month, fully covered by your employer.
A partnership between
What you'll get with Embla
Your own coach
Get matched with a trained health coach for 1:1 support on habits, nutrition, sleep, and more.
A personalized plan
Build routines that feel natural and not restrictive, with guidance tailored to your goals and lifestyle.
Whole-person health
Coaching that goes beyond the scale: better energy, sleep, and a healthier relationship with food.
Support that lasts
Your coach helps you build habits that hold long after the program, not just a quick drop on the scale.
What makes Embla different?
Most weight programs hand you a quick fix and hope it sticks. Embla starts somewhere else: with you, and the habits that actually drive lasting change.
Healthy habits come first
Coaching is the core. You'll get real human support to help build and stick with habits that fit your real life.
A plan built around you
No templates, no calorie obsession. Your coach builds a plan around your goals, your schedule, and the way you actually live.
Results that hold
The goal isn't a quick drop on the scale. It's change that lasts, long after the program ends.
Whole-person health
You'll feel the change everywhere. Better sleep. More energy. A calmer relationship with food. And the headspace to do what matters most.
Results that make a difference
Embla isn't about quick fixes. It's about helping you feel better, build healthier habits, and keep the results for the long term.
A coach in
your corner
1:1 support from a trained health coach who knows your goals and adjusts as you go.
Habits that
actually stick
Small, sustainable changes to food, movement, and sleep, built to last well beyond the program.
A healthier relationship with food
Less restriction, less calorie-counting, less guilt, and a mindset shift that lasts.
Better whole-health outcomes
Members report improved energy, sleep, and overall wellbeing.
What members say
Who can join?
The program is open to:
All City of Rochester employees and adult dependents (18+)
No BMI or medical requirements. Coaching is open to everyone, whatever your starting point.
Whether you're just getting started or already on a weight care journey
What's required from you
Embla is here to support you, but your commitment is what makes the program work. To get the best results, you'll need to:
Complete a short online health screening
Meet with your coach and stay engaged through the app
Complete a quick check-in every 90 days
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Your program
The City of Rochester covers the full cost of coaching. There's nothing for you to pay.
EmblaThrive
Your coach works with you 1:1 on the habits that actually drive weight loss: nutrition, movement, sleep, and mindset, and helps you build a routine that sticks.
$0/month, fully covered by the City of Rochester
(List price: $89/month)
How to get started
Getting started takes just a few minutes. Embla will guide you from sign-up to your personal coaching plan.
1. Sign up
Takes 2 minutes. Tell us a bit about yourself and your goals.
2. Meet your coach
Book an introduction call with one of our coaches to discuss your history, motivation, and goals.
3. Build your plan
Together, you and your coach create a personalized plan around food, movement, sleep, and stress.
4. Start your program
Use the Embla app to connect with your coach, track progress, and stay supported.
Lose weight.
Feel stronger.
Get healthier.
1:1 coaching, a plan built around you, and habits that last. Fully covered by the City of Rochester. See if it's right for you in just 2 minutes.
FAQs
No. The City of Rochester covers the full cost of coaching: $0 out-of-pocket for employees and adult dependents on the health plan.
All City of Rochester employees and adult dependents (18+) on the health plan. Coaching has no BMI or medical requirements, so it's open to everyone.
Yes. Adult dependents (18+) on the City of Rochester health plan are eligible, at no cost.
To be eligible for a GLP-1, you complete 3 months of Embla coaching first. After that, we'll confirm your eligibility so you can discuss medication options through your provider.
Yes. Coaching helps you get more from your treatment and build the habits that make your results last. Your coach will work with where you are today.
Yes. The City of Rochester knows how many people enrolled. They don't see who, what you discuss with your coach, or your weight progress.
Stay active in coaching and complete a quick check-in every 90 days. Your coach will guide you the whole way.
Most members connect with their coach 2–4 times a month. You also have unlimited chat access through the app. Most members see best results after 8–12 months.